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CRM Solutions That Accelerate Growth

    5 Ways To Improve Customer Acquisition

     Leverage CRM Solutions To Acquire New Customers

    How much did that new customer cost you?  

    Every business should keep a close eye on its cost of customer acquisition. “You can’t manage what you don’t measure” is often recounted yet rarely adopted. 

    Failure to measure campaign effectiveness is often due to a tactical focus and misunderstanding the benefits of CRM and marketing automation. Our CRM approach focuses on providing valuable assistance with improving productivity, streamlining acquisition process and bringing down your costs.

    This is the topic of our new infographic providing you with 5 approaches to increasing customer acquisition.

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    Topics: CRM, Marketing, Customer, acquisition, crm roadmap

    How Much Do CRM Solutions Really Cost?

    Calculating The Total Cost Of Your CRM Solution

    As with martech generally, software-as-a-service has become the de facto business model for most CRM vendors.

    Yet despite seemingly clear pricing the true costs can be opaque.

    It is imperative for sales and marketing teams to consider the total cost of ownership of a CRM solution so in this post we look at the basic costs of the leading CRM vendors, the key watch-outs and some things to consider so that you understand the 'true' costs of a CRM solution.

    ... Continue Reading
    Topics: CRM, marketing technology, martech, crm solutions, crm strategy, crm programme

    Sky VIP: Using Tenure To Build Customer Loyalty

    Topics: CRM, performance measurement, KPIs, customer loyalty, marketing objectives, customer loyalty programmes, SKY

    What's The Difference Between A Contact Strategy & A Content Strategy

    Topics: CRM, communication channels,, contact strategy, content marketing, customer contact strategy, content strategy

    9 Things To Consider When You’re Looking At CRM Solutions

    Topics: business case, CRM, marketing technology, crm technology, crm solutions, crm strategy, crm programme, crm roadmap, requirements spec

    Should You Buy Email Lists To Kickstart Your Contact Strategy?

    Topics: CRM, sales funnel, contact strategy, email marketing, customer contact strategy, sales contact strategy, email

    [Infographic] 10 Steps For Building A Brilliant Contact Strategy

    Topics: CRM, contact strategy, marketing planning process, customer contact strategy

    Data Driven Marketing: 5 Common CRM Management Mistakes

    Topics: data quality, data-driven, CRM, CRM process,, crm technology, crm solutions, crm strategy, data-driven marketing

    6 Marketing KPIs To Track In Google Analytics

    Topics: performance measurement, KPIs, performance marketing, marketing kpi, google analytics

    5 Ways To Choose The Right CRM Solutions

    Topics: CRM, Technology, martech, crm technology, crm solutions, crm strategy

    Contact Strategy Basics: 10 A/B Tests For Effective Email Marketing

    Topics: communications, CRM, campaign, marketing plan, contact strategy, marketing planning process, email marketing, customer contact strategy

    The Complete Guide To Building A Great Contact Strategy

    Topics: CRM, communication channels,, contact strategy, customer contact strategy, sales contact strategy

    How To Build A Contact Strategy In A Hurry

    Topics: CRM, campaign, communication channels,, contact strategy, CX strategy, customer contact strategy

    The Age Of The Customer & 5 Key Impacts On Your Customer Marketing

    Topics: CRM, customer marketing, customer intelligence, customer insight, contact strategy, customer contact strategy, crm strategy

    How To Make Your Contact Strategy Measurable

    Topics: measurement, performance measurement, KPIs, contact strategy, customer contact strategy, marketing kpi

    Performance, Engagement & Benefit: 12 Performance Marketing KPIs

    Topics: ROI, performance measurement, business intelligence, KPIs, marketing objectives, Dashboard & KPIs, marketing data strategy, marketing kpi

    Data Strategy: How To Categorise & Prioritise For Great KPI Reporting

    Topics: data strategy, performance measurement, dashboard, business intelligence, KPIs, reporting, marketing metrics

    How To Use A SWOT Analysis To Design A Data Dashboard

    Topics: data, performance measurement, KPIs, Performance Dashboards, Dashboard & KPIs, SWOT analysis

    6 Guiding Principles Of Effective Marketing Dashboard Design

    Topics: performance measurement, dashboard, KPIs, reporting, marketing performance, design principles, Performance Dashboards, Dashboard & KPIs

    15 Customer Loyalty Programme KPIs

    Topics: performance management, performance measurement, dashboard, business intelligence, KPIs

    Frequency, Reach & Yield: A Basis For Customer Performance Metrics

    Topics: data strategy, marketing optimisation, performance measurement, KPIs, metrics, performance marketing

    5 Key Steps For Designing A Great Marketing KPI Dashboard

    Topics: data strategy, performance management, performance measurement, dashboard, KPIs, Data Visualisation, Dashboard & KPIs, marketing data strategy

    3 P's: The Role Data Plays In A Contact Strategy

    Topics: communications, performance management, performance measurement, test and learn,, contact strategy, strategic planning, marketing planning process, marketing data strategy, customer contact strategy

    12 Rules For Effective CRM & Customer Data Capture

    Topics: data strategy, CRM, data capture, crm strategy

    6 Reasons Why British Gas Doesn't Need A Customer Loyalty Programme

    Topics: loyalty programme, loyalty marketing, customer loyalty, utilities, customer loyalty programmes, british gas

    CX, CRM & Customer Loyalty: What's The Difference & Why It Matters?

    Topics: customer experience, CRM, loyalty strategy, loyalty marketing, customer loyalty, customer lifecycle, CX, customer experience strategy, crm solutions

    What The Martech Landscape Means For Your Marketing Planning Process

    Topics: marketing technology, marketing plan, strategic planning, marketing planning process, martech

    10 Steps For Building A Brilliant Contact Strategy

    Topics: framework, CRM, customer journey, CRM process,, contact strategy, customer lifecycle, customer journey mapping, customer contact strategy

    Why Blockchain Is Going To Disrupt Customer Retention & CRM

    Topics: retention, customer retention, CRM, marketing technology, customer retention strategies,, blockchain, crm technology

    How Retailers Are Selling Customer Loyalty

    Topics: Amazon, loyalty programme, retail, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, loyalty scheme, retail marketing, johnsons, ocado

    What's A Contact Strategy & How Does It Help The Customer Journey?

    Topics: customer experience, customer journey, contact strategy, CX, customer experience strategy, CX strategy, customer contact strategy

    How To Build A Great Data Strategy For Your Loyalty Programme

    Topics: data strategy, loyalty programme, customer data, data capture, database marketing, marketing data strategy, customer loyalty programmes

    How Vitality Is Trying To Build Customer Loyalty

    Topics: loyalty programme, loyalty strategy, loyalty marketing, loyalty solutions, customer loyalty, case study, loyalty trends, customer loyalty programmes, vitality, insurance

    Retention Strategies: Are You Winning & Keeping The Right Customers?

    Topics: innovation, loyalty strategy, loyalty marketing, customer loyalty, best practice, customer experience strategy, benchmarks

    5 Key Trends Shaping Customer Loyalty Programmes

    Topics: loyalty programme, trends, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, loyalty scheme, customer loyalty programmes

    Customer Loyalty vs Retention: 4 Ways To Improve Customer Experience

    Topics: customer experience, customer retention, customer loyalty, customer retention strategies,, CX, customer experience strategy, CX strategy

    How Does Data Help Good Customer Journey Mapping?

    Topics: customer experience, data strategy, customer marketing, customer insight, customer journey, customer data, customer journey mapping

    3 Digital Trends Shaping Modern Customer Loyalty Programmes

    Topics: trends, loyalty strategy, loyalty solutions, customer loyalty, loyalty scheme, chatbots, bots, AI, blockchain, customer loyalty programmes

    What Does The Future Hold For Customer Loyalty?

    Topics: loyalty programme, trends, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, loyalty scheme

    Get SMART About Your 2017 Marketing Objectives

    Topics: business case, commercial planning, Goals, marketing objectives

    How A Poor Data Capture Form Wrecks A Customer Journey & Data Strategy

    Topics: data strategy, data capture, marketing data strategy, chatbots, data capture forms, GPDR

    Amazon Go Just Killed The Customer Loyalty Card

    Topics: loyalty programme, retail, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, loyalty scheme, retail marketing

    Customer Experience Strategy: A Journey Through Data-Driven CRM

    Topics: data, CRM, data insight, customer insight, CRM process,, strategic planning, chatbots, bots, conduit academy, AI, artificial intelligence, meetup

    You Can’t Buy Customer Loyalty But You Can Sell It

    Topics: Amazon, loyalty programme, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, loyalty scheme, johnsons

    Should Black Friday Be Part Of Your Customer Experience Strategy?

    Topics: customer experience, retail, marketing objectives, CX, customer experience strategy, CX strategy, retail marketing, black friday

    Customer Loyalty: Why Do Only 40% Of Customers Buy Your Brand?

    Topics: loyalty programme, research, loyalty strategy, customer insight, loyalty marketing, customer loyalty, customer journey

    What's A Contact Strategy & Why Is It Critical For Your CRM Process?

    Topics: customer experience, eCRM, CRM, customer journey, CRM process,, communication channels,, contact strategy, customer journey mapping, CX

    Why Audi's Customer Loyalty Failure Is Typical Of Poor Automotive CX

    Topics: customer experience, loyalty strategy, loyalty marketing, loyalty solutions, customer loyalty, CX, automotive, audi

    How Will AI Step Change Customer Loyalty?

    Topics: CRM, loyalty strategy, loyalty, loyalty marketing, loyalty solutions, customer loyalty, AI, artificial intelligence

    How To Add Value To CX And Grow Customer Loyalty

    Topics: customer experience, loyalty marketing, customer loyalty, CX, CustExp, design thinking

    A Masterclass In Effective Customer Journey Mapping

    Topics: customer experience, CRM, customer journey, customer journey mapping, CX, training, masterclass, guru

    Customer Experience: 5 Engagement Questions For Every Marketer

    Topics: customer experience, data strategy, data insight, analytics, insight strategy, customer insight, analysis, marketing objectives, data analysis, CX, customer insights

    3 Steps For Building An Effective Contact Strategy

    Topics: customer experience, communications, CRM, CRM process,, communication channels,, contact strategy, customer contact strategy

    Customer Insight: 5 Value Questions For Every Marketer

    Topics: data strategy, data insight, analytics, insight strategy, customer insight, analysis, marketing objectives, data analysis, customer insights

    Customer Journey Mapping: What's The Difference Between CX and UX?

    Topics: customer experience, Customer, customer journey, customer journey mapping, CX, UX, user experience

    How Samsung Can Rebuild Customer Loyalty After The Galaxy Note Debacle

    Topics: customer experience, CRM, loyalty strategy, loyalty marketing, customer loyalty, mobile, CX, Samsung, telecommunications

    What's RFV And Why Is It An Essential Profile For Customer Loyalty?

    Topics: customer value, data strategy, CRM, Marketing, loyalty strategy, loyalty marketing, customer loyalty, customer data, segmentation, loyalty scheme

    New Persona Template: How To Harness & Apply Your Customer Insight

    Topics: insight, customer experience, data insight, customer intelligence, insight strategy, customer insight, CX, personas, customer personas

    8 Data Capture Mistakes That Can Wreck Your Customer Journey

    Topics: data strategy, marketing objectives, customer journey, data capture, customer journey mapping, CX

    5 Roles Customer Insight Plays In Effective Customer Journey Mapping

    Topics: customer experience, CRM, customer marketing, customer journey, customer journey mapping, CX

    3 Customer Loyalty Questions For Every Marketer

    Topics: CMO, loyalty programme, analytics, customer marketing, loyalty strategy, customer insight, loyalty, loyalty marketing, loyalty solutions, customer loyalty

    Why Customer Profiling Is Essential For An Optimised Sales Funnel

    Topics: ROI, customer value, sales funnel, customer journey

    78% Of CMOs Can't Connect Marketing Objectives To Customer Experience

    Topics: customer experience, marketing optimisation, CRM, trends, customer marketing, customer intelligence, customer insight, customer loyalty, marketing objectives, CX, grader

    5 Top Tools For Customer Journey Mapping

    Topics: customer experience, CRM, customer journey, software, marketing planning process, customer journey mapping, CX

    10 Ways Hobbycraft Are Earning Customer Loyalty

    Topics: customer experience, CRM, retail, loyalty, loyalty marketing, customer loyalty, CX

    What Amazon Dash Means For Customer Loyalty & Retail

    Topics: Amazon, CRM, loyalty programme, customer marketing, retail, loyalty, customer loyalty, case study

    Sales Funnel vs Customer Journey. What’s the difference?

    Topics: CRM, sales funnel, customer journey, customer journey mapping, CX, personas

    What Are Moments of Truth & How Do You Identify Them?

    Topics: customer experience, CRM, customer insight, customer journey, customer journey mapping, CX, personas, customer personas

    Customer Segments vs Personas: Which To Use & When?

    Topics: innovation, customer marketing, customer loyalty, marketing plan, marketing objectives, marketing planning process, npd

    10 Customer Profiles You Need For Good Customer Journey Mapping

    Topics: customer experience, CRM, customer marketing, customer journey, customer journey mapping

    How To Build The Business Case For Customer Loyalty

    Topics: ROI, business case, CRM, loyalty programme, marketing ROI, loyalty marketing, customer loyalty

    How To Create Customer Engagement Without A Customer Loyalty Scheme 

    Topics: customer experience, CRM, loyalty programme, loyalty strategy, loyalty marketing, customer loyalty, CX, loyalty scheme

    What's Design Thinking & How Can It Help Customer Journey Mapping?

    Topics: customer experience, innovation, loyalty strategy, loyalty marketing, loyalty solutions, customer loyalty, customer journey, customer journey mapping

    8 Effective Measures Of Customer Loyalty

    Topics: CRM, loyalty programme, KPIs, customer insight, customer loyalty, Performance measures, Dashboard & KPIs

    3 Customer Insight Questions For Every CMO

    Topics: CMO, analytics, customer marketing, loyalty strategy, customer insight, loyalty marketing

    8 Steps For Customer Journey Mapping Success

    Topics: customer experience, CRM, customer journey, customer journey mapping, CX, CustExp

    How Strava Builds Habit - 5 Learnings For Customer Loyalty Strategies

    Topics: customer experience, CRM, loyalty programme, loyalty strategy, loyalty marketing, customer loyalty, CX

    What Brexit Tells Us About Customer Loyalty

    Topics: customer value, customer retention, CRM, loyalty programme, loyalty strategy, loyalty marketing, loyalty solutions, customer loyalty, CX

    How To Measure The Incrementality Of Customer Loyalty Schemes

    Topics: customer retention, loyalty programme, customer marketing, loyalty strategy, loyalty, loyalty solutions, customer loyalty

    Customer Loyalty: 5 Emotional Drivers Every Marketer Should Consider

    Topics: CRM, loyalty programme, loyalty strategy, loyalty, loyalty marketing, customer loyalty

    What Role Does Customer Insight Play In Customer Journey Mapping?

    Topics: customer experience, customer marketing, customer journey, customer journey mapping

    10 Effective Ways To Measure Customer Loyalty

    Topics: customer retention, loyalty strategy, loyalty marketing, customer loyalty

    Why Is A Contact Strategy Integral To Your Customer Journey?

    Topics: customer experience, customer journey, communication channels,, contact strategy, customer journey mapping, CX

    5 Reasons Amazon Prime Is The World’s Best Customer Loyalty Programme

    Topics: loyalty programme, loyalty strategy, loyalty marketing, loyalty solutions, customer loyalty

    Acquire or Retain? 10 Ways To Step Change Customer Loyalty

    Topics: customer retention, CRM, loyalty programme, strategy, loyalty strategy, customer relationship management, loyalty marketing, customer loyalty

    5 Ways To Build A Great Customer Loyalty Programme

    Topics: loyalty programme, loyalty strategy, loyalty, loyalty marketing, customer loyalty, personas

    Loyalty Marketing: The 4 Pillars Of All Customer Retention Strategies

    Topics: customer retention, CRM, loyalty, loyalty marketing, loyalty solutions, customer loyalty, CRM process,

    A Complete Guide To Customer Journey Mapping

    Topics: customer experience, CRM, customer journey, customer journey mapping, CX

    How To Map Your Data Landscape For A Data Audit

    Topics: data quality, data strategy, data asset, marketing data strategy, data audit

    Is Customer Satisfaction The Same As Treating Customers Fairly?

    Topics: customer experience, customer satisfaction, performance measurement, dashboard, customer service, treating customers fairly

    Delivering True Customer Experience Innovation With Design Thinking

    Topics: customer experience, innovation, customer journey, customer journey mapping

    What The New Martech Landscape Means For Your Marketing Objectives

    Topics: marketing technology, technolgy, marketing objectives, martech

    The 5 Roles Of Data In All Good Customer Journey Mapping

    Topics: customer experience, customer marketing, customer journey, customer journey mapping

    The 5 Phases Of A Data Protection Audit

    Topics: data quality, customer data, data protection audit, data audit, dpa, compliance

    3 Key Performance Indicators Every CMO Should Focus On

    Topics: performance measurement, KPIs, Performance Dashboards, Dashboard & KPIs

    8 Steps To A Contact Strategy That Optimises Your Customer Journey

    Topics: communications, communication channels,, contact strategy, customer journey mapping

    The 6 Components Of All Good Customer Personas

    Topics: customer experience, CRM, customer journey mapping, personas, customer personas

    How To Turn Marketing Objectives Into Meaningful Marketing Metrics

    Topics: performance measurement, KPIs, marketing objectives

    5 Essential Frameworks For Your 2016 Marketing Planning Process

    Topics: marketing strategy, planning, marketing planning process

    Data Strategy: 7 Easy Ways To Tell If You Have A Data Quality Issue

    Topics: data quality, data strategy, marketing data, marketing data strategy

    Should You Use Customer Segments Or Customer Personas?

    Topics: customer experience, customer segments, customer journey mapping, personas

    Why Your Data Warehouse Must Be Business Driven

    Topics: data strategy, database marketing, marketing data, Data Warehouse

    Set Effective 2016 Marketing Objectives With A Transformation Agenda

    Topics: data strategy, marketing strategy, marketing objectives, strategic planning, marketing planning process

    Customer Journey Mapping: The 4 Principles Of Persona Development

    Topics: customer journey, segmentation, customer profile, customer journey mapping, personas

    Get SMART About Your 2016 Marketing Objectives

    Topics: business case, commercial planning, Goals, marketing objectives

    Which Email Checker Should You Use If You Have a Data Capture Problem?

    Topics: data quality, data strategy, CRM, communication channels,, data capture, email marketing

    6 Ways To Find Profitable Customers At The Top Of Your Sales Funnel

    Topics: customer value, sales funnel, customer journey

    8 Data Capture Mistakes That Can Wreck Your Marketing Objectives

    Topics: data strategy, marketing objectives, data capture

    Customer Loyalty: 8 Steps To Maximise Customer Value

    Topics: customer value, customer retention, CRM, customer marketing, customer loyalty, customer retention strategies,

    The 3 U's Of Effective Customer Journey Mapping

    Topics: customer experience, customer journey, customer journey mapping, CX

    The 5 Layers Of Great Customer Journey Mapping

    Topics: customer experience, customer journey, customer journey mapping

    Make Content Marketing Measurable With 5 Tips For Great KPI Targets

    Topics: performance measurement, KPIs, performance marketing, content marketing

    Why 76% Of Marketers Track Marketing Effectiveness Incorrectly

    Topics: ROI, marketing ROI, marketing performance management, performance measurement, KPIs, marketing effectiveness

    Data Strategy: 7 Ways To Tell If You've Got A Marketing Data Problem

    Topics: data quality, data strategy, marketing data

    4 Simple Steps To Optimise Your Sales Funnel

    Topics: ROI, metrics, ROMI, sales funnel, test and learn,, customer journey

    Test & Learn: The 4 Golden Rules Of Marketing Performance Measurement

    Topics: performance measurement, metrics, marketing performance, test and learn,, marketing planning process

    2 Reasons Why Targets Stop You Delivering Your Marketing Objectives

    Topics: performance measurement, KPIs, marketing objectives, Performance measures

    Why A Lever Map Is An Essential Part Of Every Marketing Data Dashboard

    Topics: data strategy, performance measurement, dashboard, data analytics, KPIs, Dashboard & KPIs

    6 Easy Ways To Tell If Your Marketing Data Is Fit For Analysis

    Topics: data quality, data strategy, data analytics, data analysis, marketing data

    Sales Funnel Basics: How To Find More Profitable Customers

    Topics: sales funnel, customer journey, customer lifecycle

    Get A Grip On Your Marketing Objectives With A Transformation Agenda

    Topics: commercial planning, marketing strategy, marketing objectives, strategic planning, marketing planning process

    How to Prioritise Your Strategic Marketing Objectives

    Topics: performance measurement, marketing strategy, KPIs, metrics, marketing objectives, strategic planning

    Optimise Your Sales Funnel With A Value Tree Analysis

    Topics: marketing optimisation, marketing ROI, data analytics, sales funnel, customer journey, data capture, data analysis

    Marketing Performance Measurement: How To Build A Situation Analysis

    Topics: performance measurement, business intelligence, KPIs, metrics, Dashboard & KPIs

    How To Use A SWOT Analysis To Set Effective Marketing Objectives

    Topics: performance measurement, business intelligence, KPIs, metrics, marketing objectives, Business practice, Dashboard & KPIs

    Marketing Metrics: Introducing The Performance Measurement Toolkit

    Topics: performance measurement, dashboard, KPIs, metrics, Performance measures

    3 Sure Fire Ways To Ensure Data Analysis Paralysis

    Topics: analytics, data analytics, big data, analysis, data analysis

    Sh*t In, Sh*t Out: 8 Data Capture Mistakes That Wreck A Data Strategy

    Topics: data quality, data strategy, data capture

    How To Optimise Your Data Strategy With A Business Intelligence Audit

    Topics: data strategy, BI, business intelligence, bigdata strategy

    10 Tips For Succesful Data Warehouse & Business Intelligence Projects

    Topics: marketing technology, business intelligence, Data Warehouse

    Conduit Strengthens Senior Team To Deepen Data Solutions Capability

    Topics: marketing technology, big data, Technology

    Performance Metrics: What Can 45% Of CMOs Learn From Formula 1?

    Topics: performance measurement, dashboard, metrics

    Zen & The Art of Data Warehouse Building

    Topics: data strategy, database marketing, marketing data, Data Warehouse

    3 Simple Steps To Earning Customer Loyalty

    Topics: customer retention, CRM, loyalty, loyalty marketing, loyalty solutions, customer loyalty, CRM process,

    Discover The Best Marketing Channels With A Contact Strategy Pyramid

    Topics: planning, communication channels,, contact strategy, marketing planning process

    A Data Visualisation Technique That Will Improve Your Marketing

    Topics: performance measurement, business intelligence, metrics, Data Visualisation, Dashboard & KPIs

    From Marketing Data To ROI: The 3 Steps To Analytic Value

    Topics: data, analytics, customer insight, marketing data

    6 Customer Insight Lessons From The UK General Election

    Topics: data strategy, research, data analytics, data solutions, data analysis

    How To Set Effective Contact Rules For Your Marketing Channels

    Topics: customer experience, communications, customer centricity, customer journey, customer data, contact strategy

    Apple Watch or Swatch? 5 Questions To Design Great Data Solutions

    Topics: data strategy, analytics, data solutions, advanced analytics

    How To Build A Great Marketing Data Strategy

    Topics: data strategy, marketing strategy, data solutions, customer data, database marketing

    Why RFV Is An Essential Customer Profile For Every Marketer

    Topics: customer value, data strategy, Marketing, customer data, segmentation

    How To Forecast Growth In Your Strategic Marketing Plan

    Topics: business case, marketing strategy, financial model, marketing plan

    Got Customer Data? 6 Reasons To Avoid A Customer Loyalty Programme

    Topics: loyalty programme, loyalty marketing

    Build An Effective Customer Profile With The 4 Pillars Of Segmentation

    Topics: ROI, customer segments, segmentation, customer profile

    How To Create A Measurable Sales Funnel In 9 Simple Steps

    Topics: acquisition, conversion, sales funnel

    8 Tips For Visualising Your Marketing Performance Metrics

    Topics: infographic, visualisation, visualization, business intelligence, big data, reports, analysis

    The Top Data Analysis Question For Effective Customer Journey Mapping

    Topics: marketing strategy, customer journey, inbound marketing,

    Maximise Customer Loyalty: Who Are Your Best Customers & Why?

    Topics: customer value, marketing performance management, loyalty marketing

    Optimise Your Sales Funnel: 6 Things To Test In HubSpot's Free Trial

    Topics: sales funnel, inbound marketing,

    Marketing Objectives: How To Make Your Content Marketing Measurable

    Topics: marketing objectives, content marketing

    Frequency, Reach & Yield: The Basis For All Good Performance Metrics

    Topics: marketing optimisation, performance measurement, metrics, performance marketing

    3 Ways To Avoid Inertia In Your Marketing Planning Process

    Topics: optimisation, marketing performance management, marketing plan

    3 Easy Ways To Avoid Data Analysis Paralysis

    Topics: data strategy, analytics, big data, analysis

    ROI Analysis: 10 Top Tips For Calculating Your Marketing ROI

    Topics: ROI, marketing ROI, marketing performance management, ROMI

    Customer Loyalty: Putting The C In CRM

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    Think Like Ferrari: 3 Layers For A Great Performance Metrics Dashboard

    Topics: performance measurement, dashboard, metrics

    Data Analysis: 6 Pitfalls That Stop Measurable Marketing Objectives

    Topics: marketing optimisation, marketing objectives, data analysis

    Get SMART About Your 2015 Marketing Objectives

    Topics: business case, commercial planning, Goals, marketing objectives

    Put The Rule Of 3 At The Heart Of Your Marketing Planning Process

    Topics: marketing ROI, planning, test and learn,

    4 Essential Frameworks For Your 2015 Marketing Planning Process

    Topics: marketing strategy, planning

    5 Ways To Show Your Marketing Objectives Deliver Business Growth

    Topics: business case, marketing objectives, business growth, commercial benefit

    Customer Loyalty: The 6 Steps To Finding More Profitable Customers

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    A Perfect Business Case: 9 Tips For Growing Your 2015 Marketing Budget

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    Why Black Friday Is A Black Day For Customer Loyalty

    Topics: customer experience, loyalty marketing, customer loyalty

    4 Simple Steps To Delivering Great Database Marketing

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    Root Causes Of A Vodafone Customer Experience Strategy Omnishambles

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    8 Tips For Great Marketing Data Visualisations

    Topics: infographic, visualisation, visualization, business intelligene, BI, reports, insight strategy, customer insight, reporting

    8 Simple Ways To Make Your Marketing Objectives Measurable

    Topics: marketing ROI, performance measurement, KPIs, metrics, marketing objectives

    5 Steps To Prove Your Marketing Plan Is Delivering A Healthy ROI

    Topics: ROI, business case, performance measurement, financial model, KPIs, ROMI, test and learn,

    10 Tips For A Single Customer View To Enable Your Marketing Objectives

    Topics: single customer view, business intelligence, customer insight

    Get Testing! Find Actionable Marketing Metrics In Every Email Campaign

    Topics: campaign, performance measurement, insights, metrics

    Customer Loyalty: 12 Customer Retention Strategies You Should Consider

    Topics: loyalty marketing, customer retention strategies,

    Increase Customer Lifetime Value? Here Are 5 Strategies You'll Need

    Topics: customer value, CRM, acquisition, metrics

    Marketing Data Strategy: The 6 Indicators Of A Data Capture Issue

    Topics: KPIs, marketing performance, data capture

    10 Easy Ways To Use Your Data To Deliver Marketing ROI

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    From Data To Decisions: 5 Database Marketing Lessons From Google

    Topics: data strategy, performance management, data insight, fact-based decisions, data solutions, database marketing

    20 Essential Customer Profiles To Get From Your Marketing Data

    Topics: data quality, data strategy, marketing performance management, metrics

    5 Great Customer Retention Strategies

    Topics: customer retention, loyalty marketing, customer loyalty

    Strategic Marketing: How To Build A Great Marketing Roadmap

    Topics: marketing strategy, planning, marketing objectives

    11 Data Migration Strategy Tips For Marketers

    Topics: data, data strategy, marketing performance management, marketing objectives, programme management

    What's A Contact Strategy And How Do You Build One?

    Topics: marketing plan, marketing objectives, customer segments, contact strategy

    ROI Analysis: How To Calculate Your Marketing ROI & Our 10 Top Tips

    Topics: ROI, marketing ROI, marketing performance management, ROMI

    Performance Metrics: 5 Things You Should Test in Tableau's Free Trial

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    Dashboard Design: 5 Key Steps For Visualising Your Marketing KPIs

    Topics: performance management, dashboard, KPIs

    4 Myths About A Single Customer View

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    15 Reasons Why You Don't Need A Customer Loyalty Programme

    Topics: loyalty programme, maximising customer value, customer relationship management

    Build Customer Loyalty in 7 Steps With 'Relational Intelligence'

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    Econometric Models: All You Need to Know About Marketing Mix Modelling

    Topics: data analytics, analysis, communication channels,

    Nurture The Flowers: 5 Key CRM Process Lessons

    Topics: retention, acquisition, CRM process,

    Jargon Buster: A Complete Guide To 13 Database Marketing Terms

    Topics: data strategy, marketing performance

    Good or Bad? 8 Ways To Measure Customer Loyalty

    Topics: loyalty programme, KPIs, customer loyalty

    What Is Customer Journey Mapping And Why Is It So Important?

    Topics: customer journey, customer journey mapping

    What World Cup Statistics Can Tell Us About Marketing Metrics

    Topics: performance management, KPIs, metrics

    ROI Analysis: How to forecast cost in your marketing business case

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    3 Strategic Marketing Lessons From England’s Failed World Cup

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    ROI Analysis: 5 Ways To Forecast Upside In Your Business Case Template

    Topics: business case, cost benefit analysis, business case template

    Reduce Friction: How To Use Mobile To Increase Your Customer Loyalty

    Topics: CRM, loyalty strategy, customer loyalty, mobile

    Data Strategy Basics: 8 Tips For High Quality Data Capture

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    Database Marketing: How To Use Data To Hit Your Marketing Objectives

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