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The complete business case toolkit

The Complete Business Case TemplateBuild the case for CRM and customer loyalty. Our complete toolkit will help you build, validate and present a business case for your customer marketing strategy.

Download our all of the tools that you need to build a great business case, including:

  • Our guide to business case best practice including hints, tips and common mistakes from our experience of working with brands like IKEA, The AA and Avis;
  • business case template in Word that will capture and structure all of your inputs - ensuring that you don't miss anything and your plan is as compelling as possible;
  • cost:benefit analysis template in Excel template that you can adapt, customise and re-use as often as you like;
  • All of this for free
Start building a bullet-proof business case by filling out the form!

Download now!

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