A loyalty scheme is just a tactic.
A loyalty programme is a commitment to better customer experience and continuously growing customer loyalty.
We work with our clients to understand what loyalty means to them and to their customers and prospects.
What will meet your customer's needs? Is it commercially and operationally viable?
Your value proposition for customer loyalty will determine the combination of benefits, incentives and rewards that are rooted in the best of your brand and will make your customers' experiences even better.
Understanding customers' needs and pains and your value proposition, when are the moments of truth? We map the customer journey and the drivers at each stage setting the foundations for your marketing.
We connect your marketing objectives to your customer's needs and pains to design excellent customer experience across the customer journey. And we will help you articulate this for maximum internal impact so that you get the buy-in you need to make a difference.
We can hold your hand during the implementation, optimization and transition phases of your loyalty strategy with knowledge sharing and quality assurance to ensure your change is pervasive and effective.
No surprises. Just delivery of the loyalty blueprint and business case - we support you in the selection and management of third parties to make sure that the delivery matches the original vision and blueprint.
All good marketing should understand the customer so well that the product sells itself. Customer insight and empathy are at the heart of everything we do.
We don't have a particular solution or software to sell.
Instead our loyalty solutions are bespoke to your needs and we can manage the programme's delivery.
We have used this framework with brands including IKEA, Bestway, The AA and Avis delivering incremental profit, increased customer satisfaction and industry awards.
Our approach involves and engages the whole business making adoption and the delivery of lasting change possible.